Advertising: Is it Dead?

This is an interesting article on the current state and future of advertising from the Economist.

The article describes the trends we often discuss in the new world of viral marketing and the like. Again, this is why it is so important to recognize that the power of your marketing effort lies within your product, and the delivery of that product...your service.

I picked up on the article courtesy of the newly formed WOMMA (Word Of Mouth Marketing Association). Check it out!