Why Do We Care If It's Memorable?

Just a reminder....the reason we need to be so interested in creating lasting impressions through memorable service experiences is this: Memorable Services and Products are the root cause of WOM (Word Of Mouth), or in other words, it is what compels our customers to talk with others promoting our products and services. And, as covered in this very good Harvard Business On-Line article, it is directly linked to revenue and profit growth....and that's the bottom line!