From time to time, as I run across Memorable Service, I will post those examples on Star In The Margin. They will be rated and classified into one of three categories: Good, Bad or Ugly (yes, these are the inspiration of the Clint Eastwod Spaghetti Western, The Good, Bad and the Ugly). As the category names imply, the service will be highlighted for being Memorable in one of three ways.....Good (this is really meant to be super good, a clear example of how radical service wins customers), bad (more indifferent than it is bad, used as an example of how it could have been done differently to achieve the Good rating) and Ugly (well, what more can you say....these are examples of folks who just don't get it, and will likely continue in their graveyard spiral toward chapter 11).