I just finished a fascinating book, A Whole New Mind, by Dan Pink. In a nutshell, it is one of the most stimulating and thought provoking books I've read in quite some time. It is wonderfully researched, leaving a great trail of other inspiring materials. And, it has a nifty set of practical applications at the end of each chapter which can be put to use right away.
The chapters on Design, Story and Meaning are especially appropriate in the context of creating memorable experiences. And, these ideas in particular are quite essential to success in hospitality.
A Whole New Mind is one of those rare books which was written from the heart and soul with ideas and principles which are useful both in your everyday life and at work. It's nice to read from an author who clearly places "meaning" ahead of material gain.
It's been added to my Required Reading list.
Dan, I hope it becomes a best seller. Congratulations.